Leveraging the potential of AI-driven communication: Lessons learned from Goodyear, SAP & Clariant

Abstract

The rise of AI-driven tools is reshaping corporate communication, offering new opportunities to improve efficiency, effectiveness, and strategic impact. What does this mean for global companies? And how can communication leaders provide direction? Three seasoned Chief Communication Officers – Laura Duda, Monika Schaller, and Kai Rolker – share their insights on the evolving role of AI at Goodyear, SAP, and Clariant. They discuss their strategic approaches, the progress they’ve made, and the most promising use cases. They also address key challenges: from overcoming resistance and developing the necessary competencies to managing changes in professional roles.