Strategic listening – a blind spot of corporate communication

Abstract

Although listening is just as important as speaking, it is often overlooked in corporate communication. We argue that strategic listening enables communication managers to create value, strengthen trust, and build better relationships. To do so, organizations must move beyond a sender-focused mindset and adopt a service logic that prioritizes understanding others. In this article, we introduce the Framework of Strategic Listening (FSL), a practical tool that helps communication managers incorporate listening into their strategies to make corporate communication more effective and relationship-driven.